ARtillery Pro: Ad-Exec

Spatial Ad Insights

A new flavor of ARtillery Pro for advertising executives & startups

For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge

 

Depth & Focus

A dedicated launchpad for AR ad insights

Beyond ARtillery Pro’s standard packages, we’ve begun to create topical editions, starting with advertising. This takes much of the content already housed in ARtillery Pro — plus new features — and organizes it for specific needs.

ARtillery Pro: Ad Exec offers advertising executives and startups a launchpad for spatial smarts, including a focused dashboard that assembles all of our data, reports, insights and case studies from the developing worlds of AR marketing & commerce.

See the full feature set below, and check out ARtillery Pro’s standard (non advertising-centric) packages here. You can also see ARtllery’s market-sizing methodology here, disclosure & ethics policy here, and privacy policy here.

 

 

Features

Accelerate your spatial smarts

Intelligence Vault
Intelligence Vault
A categorized and searchable library that's a jumping-off point for your spatial intelligence.
Original Reports
Original Reports
Monthly white papers, weekly briefs and case studies on spatial computing. The full archive is available to PRO subscribers.
Campaign Tracker
Campaign Tracker
We've tagged every AR campaign since 2018 including breakdowns of their dynamics & results.
Market Sizing & Industry Forecasts
Market Sizing & Industry Forecasts
Extensive original forecasts that size and examine drivers for AR & VR sector revenue.
Consumer Surveys
Consumer Surveys
AR & VR survey data co-produced with Thrive Analytics and examined in original reports by ARtillery Intelligence
Slide Bank
Slide Bank
A categorized library of charts and infographics to support your narratives, presentations, and knowledge-building.
Multimedia Library
Multimedia Library
We hand select and summarize session video from XR events, as well as webinars, podcasts and other knowledge-building material.
Curated Content
Curated Content
An extensive collection of reports, articles and case studies that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Account Management & Support
Account Management & Support
A dashboard to manage your account, including subscriptions, seats, payments, upgrades, downgrades, cancellation, or to contact us for help finding the right data.  

 

 

Report Examples

Monthly original reports. See the full library here.

 

Packages & Pricing

Something for everyone.

Pro: Ad-Exec Demo
Preview the Intelligence Vault
Free
2-Day Preview
Free Report
AR Insider Weekly Newsletter
Most Popular
Pro: Ad-Exec Startup
Launchpad to AR Ad Insights
$99 / Month
Access to the Full Intelligence Vault
Monthly Research Reports
Weekly Data Briefs
Campaign Tracker
Case Studies
AR Revenue Forecasts
VR Revenue Forecasts
AR Consumer Surveys
VR Consumer Surveys
Slide Bank
Curated Reports
Multimedia Library
Funding Watch
Best of AR Insider
Industry Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
5 seats/logins
Add Seats (pro-rated)
Executive Introductions
Data Concierge
Analyst Briefing – 2-per year
Pro: Ad-Exec Enterprise
Validate Big Decisions
$499 / Month
Access to the Full Intelligence Vault
Monthly Research Reports
Weekly Data Briefs
Campaign Tracker
Case Studies
AR Revenue Forecasts
VR Revenue Forecasts
AR Consumer Surveys
VR Consumer Surveys
Slide Bank
Curated Reports
Multimedia Library
Funding Watch
Best of AR Insider
Industry Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
25 seats/logins
Add Seats (pro-rated)
Executive Introductions
Data Concierge – Priority Support
Analyst Briefings – 4-per year

 

 

 

Feature Spotlight

Case Studies and Campaign Tracking

In addition to original data and narrative reports, two differentiating factors for the Pro: Ad Exec subscription are its Campaign Tracker and Case Studies.

Campaign Tracker documents nearly every AR ad campaign that’s been run since 2018, including quick-hit breakdowns, images and analysis. Case Studies, select the top-performing campaigns and go one level deeper with results analysis and tactical takeaways. See examples below.

 

Subscriber Sample

Past & present clients & subscribers

Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

Testimonials

People are talking.

Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

 

FAQ

Common questions answered.

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Q: How do you come up with your numbers?

A: For market-sizing, we apply best practices and industry standards in quantitative analysis, including bottom-up revenue modeling. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.

As for our credibility as analysts, we have 15 years of experience in research & tech sector analysis, and have spent the last six years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.

Q: Is your content original or aggregated?

A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in spatial computing (example). Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature to help you find things.

Q: Do I need to technically be a startup to get the startup rate, an enterprise for the enterprise rate, and so on…?

A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 25 users.

Q: Do different subscription tiers get different access to content?

A: All subscription tiers get access to the full PRO intelligence vault, with the exception of

  1. Pro: Single subscribers do not have access to ARtillery’s original market-sizing forecasts which are produced four times per year. Instead, they are offered top-level forecast findings; and can access the full remainder of the extensive Pro library.
  2. Pro: Ad-Exec subscribers have a customized dashboard that has features and content-filtering tailored to their interests.

Otherwise, the difference in subscription tiers is mostly a function of the quantity of seats/logins, analyst access and data support (e.g. data concierge).

Q: $49-$99 per month seems cheap when some of your individual reports cost $2000. Does the PRO subscription include all reports or are any held back.

A: All subscription tiers get access to the full PRO intelligence vault, with the one exception of Pro: Single subscribers, who do not have access to ARtillery’s three annual market-sizing forecasts. They get access to everything else and are otherwise only limited by quantity of seats or support (e.g. Data Concierge).

Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater ongoing value of a recurring subscription. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time in your account dashboard.

Q: What is the subscription term and how does that work?

A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.

Q: So I can cancel any time?

A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.

Q: What if I want a quantity of seats/logins thats different from the standard amounts listed?

A: We have flexible enterprise rates and can work with you to customize packages and seat access on a pro-rated basis (including bulk discounts). Reach out to us.

Q: Our organization is growing. Can I upgrade mid-term?

A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.

Q: We have budget now and the financial period is ending. Can we pay in advance for the next year?

A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.

Q: I have more questions

 

 

 

Reference

Credentials & context

Visibility & Sponsorship

Raise Your Profile

Get seen & heard by our engaged audience of spatial enthusiasts

ARtillery offers access and distribution to its engaged audience, utilizing its position as a trusted industry authority. Channels include its sister publication, AR Insider, the AR Insider Weekly newsletter, social, email marketing, original reports, and multimedia. Collectively these channels represent the AR Insider Edge program, offering various flavors exposure. We apply best practices in content marketing, cultivated over years of media production. This includes our editorial backgrounds and ongoing tactical execution of high-performing narratives.

See the full slate of options below, including bundled and standalone packaging, and our media kit. You can also reach out to us any time with any questions.

 

 

Visibility Packages

We’ve streamlined the options for you.  

Startup
Amplify Your XR Visibility
$799
Sponsored Op/Ed article
Newsletter feature
15 social posts
(See feature details below)
Event
Boost Your Registrations
$1499
Sponsored Op/Ed article
Newsletter feature
Two-week banner ad run on AR Insider
Two-week banner ad run in newsletter
30 social posts
Email marketing campaign (3 blasts)
(See feature details below)
Enterprise
Get In Good With Our Audience
$2,999
Sponsored Op/Ed article
Newsletter feature
Four-week banner ad run on AR Insider
Four-week banner ad run in newsletter
50 social posts
Email marketing campaign (3 blasts)
Sponsored video (interview style)
(See feature details below)

 

Thought Leaders

Amplify your insights through our publishing & multimedia engine. 

 

Standalone Options

Mix & match your own visibility package. 

Email Marketing

ARtillery has launched an email marketing program that utilizes its position as a trusted authority with a loyal audience of 6000+ individuals. We grow this list organically through opt-ins, enabling high performance, such as 30%+ open rates. More details about performance, pricing and terms can be seen here.

Campaign Price: $1,499

Discounts available through bundling, or ARtillery PRO Subscription

 

Sponsored Articles

We publish sponsored articles in our sister publication, AR Insider. These are published under the AR Insider Edge banner. These articles take form in 600-1000 word articles that you write (contributed Op/Ed piece) or we write (reported trend piece or profile). Sponsors get final-cut editing and approval in either case, and we amplify the article to our large and engaged audience. This includes featured placement, newsletter inclusion and social media posts. Our editorial and ethics policies apply in terms of explicit sponsorship disclosure (AR Insider Edge tag). For unlimited op-ed submissions, see AR Insider Thought Leaders program.

Cost: $799 (Op/Ed written by sponsor), $1,499 (reported article written by us).

Discounts available through bundling, or ARtillery PRO Subscription.

 

Sponsored Video

We offer a range of video production formats including analyst interviews or “ARtillery Briefs” monologues that support your brand narrative. See all the options here, and in the video below.

Cost: $799 (reskinned/existing video) $1,499 (custom/new video).

Discounts available through bundling, or ARtillery PRO Subscription.

 

Sponsored Reports

ARtillery Intelligence offers companies the ability to re-publish reports from our extensive library, re-skinned to your branding and licensed for wide release (reports are otherwise paywalled). This is often done if companies are mentioned in a report, or if the narrative supports their products. Custom reports are also available with a range of options.

Cost: $999 (reskinned/existing report) $9,999 (custom/new report).

Discounts available through bundling, or ARtillery PRO Subscription.

 

Newsletter Inclusion

AR Insider WEEKLY has become a must-read source of XR intelligence for 6000+ influencers and execs throughout the sector (subscriber sample). Prominent placement is offered in weekly editions including an op/ed article you write (see above) and banner ads (example).

Cost: Included with banner campaigns or sponsored articles

Discounts available through bundling, or ARtillery PRO Subscription.

 

Banner Advertising

Banner ads on AR Insider’s well-traveled media properties reach leaned-in XR enthusiasts and influencers. Banner placement includes AR Insider’s front page (in-feed), individual article pages (sidebars), and weekly newsletter (as described above). Examples and banner dimensions can be seen below and campaign runs last 30 days.

Cost: $999 per month

Discounts available through bundling, or ARtillery PRO Subscription.

 

Social Media

As thought leaders in spatial computing, AR Insider and ARtillery Intelligence have amassed a targeted following of more than 13,000 XR enthusiasts and influencers across social channels. Campaigns include 50 social posts over the course of a month, including Twitter (example) LinkedIn (example) and Facebook (example). Smaller versions of social campaigns are bundled in some of the above offerings while full campaigns can be established with the terms below.

Cost: $1,499 per month

Discounts available through bundling, or ARtillery PRO Subscription.

 

Media Kit

Our formal slate of options and rate card

 

Questions or Purchase

Initiate discussions to scope your visibility needs. 

 

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Reference

Credentials & Context

Email Marketing

Amplify Your Visibility

Get seen & heard by our engaged audience of spatial enthusiasts

ARtillery has launched an email marketing program for sponsors and partners. This utilizes its position as a trusted authority with a loyal audience, including its sister publication, AR Insider. This opted-in audience of AR enthusiasts helps us reach open rates that exceed 30% (more stats below).

We apply best practices in email marketing, cultivated over years of media production. This includes our editorial backgrounds applied to tactics like compelling subject lines and email copy/creative. This playbook is continually reinforced through our work as a publishing leader in emerging tech.

 

Performance Metrics

Our opted-in XR audience leans in.

— We regularly achieve open rates that exceed 30%.
— Our standard range is between 20-30%.
— Post-open engagement rates are typically between 15-20%.
— These figures compare to tech industry average open rates of 19.29% and Post-open engagement rates of 2.08%

 

Audience Metrics

Get quality impressions for your brand narratives.

— We reach 6000+ professionals in the spatial computing (VR & AR) industry
— We grow this list organically and purely through opt-ins, enabling the high performance listed above
— Subscribers are mid-to-upper management at top XR companies, due to the strategic nature of the content we publish.
— Examples are below and a larger sample of companies that subscribe to our email list is provided here.

Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby

 

 

Applied Tactics

Benefit from our fire-tested content-marketing playbook.

— In addition to highly engaged and opted-in subscribers, we apply best practices in email marketing
— Our publishing operation and careers in editorial production gives us an edge in tactical execution of compelling subject lines (drives open rate) and email copy (drives post-open engagement).
— For example, subject lines should be punchy, compelling, verb-oriented and never exceed 40 characters (considering mobile inboxes).
— We apply unique subject lines and modified copy per-blast to avoid repetitive messaging and “banner blindness.”
— In email copy, we avoid big walls of text, considering recipients’ limited time.
— We instead apply colorful imagery, large click targets for calls-to-action, and concise language (example below).
— We will also work with your team if you have standard language and images you prefer to use.
— We can use tracking links for performance analytics, and any discount codes (in the case of an event) that sponsors wish to provide.
— Our full playbook contains more such tactics, cultivated over years of editorial production and online publishing.

 

Bonus Features

Free add-ons to boost your campaign ROI

— For email marketing partners, we run banner ads on the well-traveled AR Insider front page and newsletter.
— Other bonus features include social media posts, and an AR Insider sponsored article (see terms below).

 

Campaign Examples

Click to expand.

 

Pricing & Terms

Take advantage of startup-friendly rates.

$1,499
Three email blasts, timed strategically for maximum impact and reinforcement
One sponsored Op/Ed article you write about your company or event on AR Insider
Two-week banner ad run on the well-traveled AR Insider front page
Two-week banner ad run in the AR Insider Weekly Newsletter
30 Social Media Posts across Twitter, LinkedIn & Facebook
10% discount for ARtillery PRO subscribers or repeat email sponsors

 

Subscriber Sample

Past & present clients & subscribers… 

Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

 

Past Event Partners

Amplifying industry events since 2017.

 

Questions or Purchase

Initiate discussions to scope your visibility needs. 

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Reference

Credentials & context

Media Production & Publishing

We’ll Create it For You

Tap our production and publishing playbook.

ARtillery Intelligence has an extensive multimedia production engine. From careers as journalists and analysts, we’ve produced hundreds of thought-leadership videos, podcasts and large-scale events. At a certain point we decided to do all our own production work. Beyond multi-media, we’ve forged and refined a fully-functional publishing machine. This builds on our backgrounds in analytical and journalistic editorial production, where we’ve developed a keen narrative eye by publishing more than 150 research reports, and 3000 articles.

Now we’re spinning out this capability for you…including video and written narratives production (options below). Work is published under the AR Insider Edge banner, our program for spotlighting the successes and best practices of AR Innovators. And don’t forget, we not only produce media but have our own distribution channels through AR publications, newsletters and social channels. This means it’s a true end-to-end media production platform to help you create, edit and amplify your narratives.

 

Video Production

We’ll make you look good.

We have professional-grade video production gear and proficiency, which has been refined over years of producing our own thought-leadership videos, and podcasts. Now, we want to make that capability available to spotlight your brand stories. See the options below.

 

Analyst Brief

Following our ARtillery Briefs video format, we produce an analyst monologue that supports your brand narratives. Though these videos don’t explicitly endorse sponsors, they examine market opportunities and evoke the thought leadership that sponsors want to be associated with. We can customize videos or reskin any of the 40+ videos from our archive for your brand association.

Cost: $799 (reskinned/existing video) $1499 (custom/new video)

Discounts available for ARtillery PRO Subscribers

 

 

Analyst Interview

Following our ARtillery Innovators interview format, we film a remote interview with you using our high-end cameras, integrated with broadcasting and recording software. There are low-tech requirements on your end, while spotlighting your thought leadership through an analyst interview.

Cost: $1499

Discounts available for ARtillery PRO Subscribers

 

 

Report Production

See the growing list of options below.

Reprints

ARtillery Intelligence offers companies the ability to re-publish reports from our extensive library, re-skinned to your branding and licensed for wide release (reports are otherwise paywalled). This is often done if companies are mentioned in a report, or if the narrative supports their products.

Cost: $999

Includes Visibility Package for report promotion ($1499 value).
Discounts available for ARtillery PRO Subscribers

 

Ghostwritten Reports

We specialize in narrative production and we exercise that muscle daily. Let us handle the heavy lifting and headaches of crafting narratives. We do the writing. You handle graphics, layout, publishing and distribution. We are not named as anywhere as author… you take all the credit.

Cost: $4,999

Includes Visibility Package for report promotion ($1499 value).
Discounts available for ARtillery PRO Subscribers

Example of work: The Augmented Kitchen (KitchenPlan)

 

 

Co-Produced Reports

Co-authored reports are similar to ghost-written reports (we write, you publish) except we are explicitly listed as a co-author. You handle all of the post-production, layout and design while we write most of the narrative. Some companies choose this option if they want our trusted name to add credibility and validation to the report. There is a premium for this use of our brand.

Cost: $7,499

Includes Visibility Package for report promotion ($1499 value).
Discounts available for ARtillery PRO Subscribers

Example of work: Enterprise AR: Breaking Free of Pilot Purgatory (Re’Flekt)

 

 

Commissioned Reports

We fully produce reports with our publishing engine. The subject matter and materials are up to you (data, case studies) but we write the copy. This exposes your story in an organic and trusted way. We’re the explicit author and publisher, while you’re named prominently as sponsor.

Cost: $9,999

Includes Visibility Package for report promotion ($1499 value).
Discounts available for ARtillery PRO Subscribers


 

Web & Slide Design

See the growing list of options below.

Web Development & Copywriting

We can write copy for your website, including succinct narratives that speak to your target markets. If done on WordPress, we can also provide assistance with web development, design, content management and other projects that draw on our extensive WordPress experience.

Average Cost: $999 (fluctuates based on scope and applies our billable rate).

Discounts available for ARtillery PRO Subscribers

Examples of work: click images for live sites

 

 

Presentation Design & Pitch Review

With 20+ years of experience as industry analysts and journalists, we’ve been on the receiving end of hundreds of startup pitches. That plus a proven narrative eye positions us uniquely to provide sounding-board advice on differentiating your message. For BD, VC pitches or conference presentations, we’ll help you look good.

Cost: $499 (Pitch Review); $999 (full production).

Discounts available for ARtillery PRO Subscribers

 

Questions or Purchase

Initiate discussions to scope and customize your project.

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Reference

Credentials & context

Research & Advisory Work

Get Spatial Smart

Browse our engagement offerings to accelerate your knowledge.

ARtillery Intelligence analysts share insights and perspectives in a live briefing, or ongoing advisory work. This includes strategic positioning, knowledge-sharing, market-sizing, custom publishing or refining your marketing and/or pitch materials. Some of these high-touch analyst services are bundled with ARtillery PRO (Startup and Enterprise tiers), while others can be purchased a la carte below. Let us accelerate your knowledge.


 

Strategic Advisory Retainer

ARtillery Intelligence analysts are available for research, strategic vetting, market-sizing or custom advisory work that exceeds the specificity of the below pre-packaged engagements. Advisory services are sold in several increments, pre-purchased. Contact us to scope and assess goals.

Price: Variable (Starts at $995)

 

Strategy Briefing

ARtillery Intelligence analysts are available for phone or video calls to discuss your strategy, questions or positioning. This includes a 60-minute call, plus any necessary follow-ups to send additional data or to research questions raised during the briefing (Contact us with questions).

Price: $499 per briefing

 

Pitch Review

With 20+ years of experience as industry analysts and journalists, we’ve been on the receiving end of hundreds of startup pitches. That plus a proven narrative eye positions us uniquely to provide sounding-board advice on differentiating your message. For BD, VC pitches or conference presentations, we’ll help you look good (Contact us with questions).

Price: $499 per review

 

Localization Services

Using our fire-tested narrative skills, we’ve helped many non-U.S. companies refine their website copy and pitch decks for U.S. audiences. We’ve developed a firm playbook for content marketing and can sharpen your narratives. Contact us to scope and assess goals.

Price: Variable (Starts at $995)

 

Media Production & Publishing

ARtillery Intelligence has an extensive media production engine. From careers as journalists and analysts, we’ve collectively published hundreds of thought-leadership videospodcasts, large-scale events, more than 120 research reports and 3000 articles (print and online). We’re spinning out this capability, including video and written narratives. See details here, or Contact us to scope and assess goals.

Price: Variable (starts at $995)


 

Subscriber Sample

Past & present clients & subscribers

Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

Testimonials

People are talking.

Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

 

Questions

Ask us anything.

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document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() );

 

 

Reference

Credentials & context

ARtillery Pro

Get Spatial Smart

Make informed decisions with our premium intelligence vault.

For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge

 

 

Features

Accelerate your spatial smarts and metaverse mastery

Intelligence Vault
Intelligence Vault
A categorized and searchable library that's a jumping-off point for your spatial intelligence.
Original Reports
Original Reports
Monthly white papers, weekly briefs and case studies on spatial computing. The full archive is available to PRO subscribers.
Market Sizing & Industry Forecasts
Market Sizing & Industry Forecasts
Extensive original forecasts that size and examine drivers for AR & VR sector revenue.
Consumer Surveys
Consumer Surveys
AR & VR survey data co-produced with Thrive Analytics and examined in original reports by ARtillery Intelligence
Slide Bank
Slide Bank
A categorized library of charts and infographics to support your narratives, presentations, and knowledge-building.
Multimedia Library
Multimedia Library
We hand select and summarize session video from XR events, as well as webinars, podcasts and other knowledge-building material.
Curated Content
Curated Content
An extensive collection of reports, articles and case studies that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Account Management & Support
Account Management & Support
A dashboard to manage your account, including subscriptions, seats, payments, upgrades, downgrades, cancellation, or to contact us for help finding the right data.  
Event Discounts
Event Discounts
We partner with top industry events such as AWE, VRX, XRDC and several others to secure discounts for subscribers.

 

 

Client Personas

Our biggest beneficiaries and metaverse mavens

XR Startups & Executives
XR Startups & Executives
Gain strategic edge through a knowledge position
Non-XR Companies
Non-XR Companies
Access beginner-to-advanced materials to accelerate your spatial smarts and uncover how XR applies to your road map.
Industrial Enterprises
Industrial Enterprises
Advance your XR knowledge and its impact on your productivity, operational efficiencies, and bottom line.
Ad Agencies & Consumer Brands
Ad Agencies & Consumer Brands
Get smart on AR marketing with our case studies, data & strategy analysis.
Investors
Investors
Gain a knowledge-edge during due diligence
Strategy Consulting Firms
Strategy Consulting Firms
Get XR-smart for new client projects

 

 

Latest Reports

Our original reports, produced monthly. See the full library here.

 

Upcoming Reports

What’s coming up

July Report: The Camera Company – Lessons from Snap’s AR Lead
July Report: The Camera Company – Lessons from Snap’s AR Lead
August Report: Headworn AR Global Revenue Forecast 2021-2026
August Report: Headworn AR Global Revenue Forecast 2021-2026
September Report: Visual Search – AR’s Killer App?
September Report: Visual Search – AR’s Killer App?

 

Packages & Pricing

Something for everyone.

Single
One Step at a Time
$49 / Month
Pro Intelligence Vault
1 Seat/Login per-Subscription
Monthly Original Reports
– Primary Research Reports (6/year)
– XR Revenue Forecasts (PREVIEWS)
– XR Consumer Surveys (2/year)
Full archive for all deliverables
NEW! – Metaverse Crash Course
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Daily-Updated News Feed
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Billed in 6-Month Increments
Cancel Anytime
Upgrade Anytime (pro-rated)
Most Popular
Startup
Spatially-Smart Teams
$99 / Month
Pro Intelligence Vault
5 Seats/Logins per-Subscription
Monthly Original Reports
– Primary Research Reports (6/year)
– XR Revenue Forecasts (4/year)
– XR Consumer Surveys (2/year)
Full archive for all deliverables
NEW! – Metaverse Crash Course
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Daily-Updated News Feed
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Data Concierge
Executive Introductions
Visibility Package – Startup
Analyst Briefing – 2-per year
Add Briefings (pro-rated)
Add Seats/Logins (pro-rated)
Billed in 6-Month Increments
Cancel Anytime
Upgrade Anytime (pro-rated)
Enterprise
Validate Big Decisions
$499 / Month
Pro Intelligence Vault
25+ Seats/Logins per-Subscription
Monthly Original Reports
– Primary Research Reports (6/year)
– XR Revenue Forecasts (4/year)
– XR Consumer Surveys (2/year)
Full archive for all deliverables
NEW! – Metaverse Crash Course
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Daily-Updated News Feed
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Data Concierge – Priority Support
Executive Introductions
Visibility Package – Enterprise
Analyst Briefings – 4-per year
Add Briefings (pro-rated)
Add Seats/Logins (pro-rated)
Billed in 6-Month Increments
Cancel Anytime

 

Pro: Ad-Exec

A new flavor of ARtillery Pro for advertising executives & startups

 

Metaverse Crash Course

A launchpad for metaverse insights, bundled with all Pro tiers.

 

Feature Details

More info on the features listed above, per package.

Single
ARtillery PRO Intelligence Vault
A single launch point for indexed and searchable XR Intelligence, including one login, account management, and support. Includes unlimited access to new and archived deliverables.
Primary Research Reports
Our flagship Intelligence Briefings are 25+ page reports on a range of XR topics, produced six times per year with original data and strategic insights ($999 value/each).
Consumer Survey Research
Original AR & VR survey data co-produced with Thrive Analytics and examined in a report twice per year by ARtillery Intelligence ($1199 value/each).
Data Briefs
Shorter digestible reports (3-5 pages) produced weekly with commentary, case studies or data analysis.
Slide Bank
An extensive collection of indexed and categorized charts that span the XR universe and sub-sectors. Useful for knowledge-building and presentations.
Multimedia Library
Curated conference talks (video and narrative analysis), exclusive presentations (slides & voiceover) and other educational videos.
Metaverse Crash Course
Original and aggregated data and insights on spatial computing's latest conceptual framework. We've got reports, articles and lots of multimedia, all in one place
Case Studies
We go deep on a wide range of AR & VR implementations – highlighting goals, tactics, results and actionable takeaways.
Funding Watch
We track venture funding in AR & VR, including aggregated analysis for every funding round since 2016.
Curated Content
An extensive collection of articles and reports that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Best of AR Insider
Daily editorial output at our sister publication AR Insider causes the best articles to get buried in the feed. We hand select the most impactful and strategic pieces for PRO subscribers.
Event Discounts
ARtillery Partners with top industry events such as AWE, VRX and XRDC to secure discount codes for ARtillery PRO subscribers.
PRO Newsletter
We’ll notify you monthly to all of the new content that’s been added, and all of the new features we’ll continue to layer in. Opt-out anytime.
Account Management Dashboard
Manage your account including subscriptions, seats, payments, upgrades/downgrades (pro-rated), or cancel anytime.
Account Support
We're here to help with any billing or account-related queries. See startup and executive tiers for "data concierge" support.

 

Startup

All of the above, plus

5 Logins/Seats
Manage up to five sub-accounts (a $2,940 annual value) by registering your colleagues or giving them a designated link to self-register. Buy extra seats anytime.
AR & VR Revenue Forecasts
Extensive AR & VR market sizing and narrative analysis produced 4 times per year and delivered in slide format ($1,999 value/each).
Data Concierge
We’ll help find what you’re looking for within the ARtillery PRO Intelligence Vault. If we don’t have it, we’ll see what else is out there ($199/hr value).
Executive Introductions
Our position at the center of the industry enables access to and trust of top influencers and execs. We can help expand your network.
Analyst Briefings
Phone or video call twice-per-year to discuss your XR strategy, questions, positioning, or “pitch review,” including follow-ups to deliver related materials & insights ($499 value per briefing).
Startup Visibility Package
Get visibility through our media channels including the industry-leading publication, AR Insider, weekly newsletter, and social media ($499 value).

 

Enterprise

All of the above, plus

25 Logins/Seats
Manage up to 25 sub-accounts (a $29,700 annual value) by registering colleagues or giving them a designated link to self-register. Buy extra seats anytime.
Data Concierge – Priority Support
We’ll save you time and help find what you’re looking for within the ARtillery PRO Intelligence Vault. You go to the front of the line ($199/hr value)
Additional Analyst Briefings
Two additional briefing calls per year to discuss your XR strategy, questions or positioning, including follow-ups to deliver related materials & insights ($499 value per briefing)
Enterprise Visibility Package
Get visibility through our media channels including AR Insider and social media. This is the deluxe package that includes email marketing and thought-leader videos ($1499 value).

 

 

Video Walkthrough

Get more color on ARtillery Pro

Jump to a Chapter: 00:00 Introduction | 00:55 Product Principles | 03:59 Diving in to ARtillery PRO | 05:44 Original Reports | 09:12 Search Functionality | 09:51 Data Briefs | 11:23 Multimedia Library | 13:30 Slide Bank | 14:31 Case Studies | 15:17 Extras & Support

 

Subscriber Sample

Past & present clients & subscribers

Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

Testimonials

People are talking.

Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

FAQ

Common questions answered.

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Q: How do you come up with your numbers?

A: For market-sizing, we apply best practices and industry standards in quantitative analysis, including bottom-up revenue modeling. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.

As for our credibility as analysts, we have 15 years of experience in research & tech sector analysis, and have spent the last six years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.

Q: Is your content original or aggregated?

A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in spatial computing (example). Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature to help you find things.

Q: Do I need to technically be a startup to get the startup rate, an enterprise for the enterprise rate, and so on…?

A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 25 users.

Q: Do different subscription tiers get different access to content?

A: All subscription tiers get access to the full PRO intelligence vault, with the exception of

  1. Pro: Single subscribers do not have access to ARtillery’s original market-sizing forecasts which are produced four times per year. Instead, they are offered top-level forecast findings; and can access the full remainder of the extensive Pro library.
  2. Pro: Ad-Exec subscribers have a customized dashboard that has features and content-filtering tailored to their interests.

Otherwise, the difference in subscription tiers is mostly a function of the quantity of seats/logins, analyst access and data support (e.g. data concierge).

Q: $49-$99 per month seems cheap when some of your individual reports cost $2000. Does the PRO subscription include all reports or are any held back.

A: All subscription tiers get access to the full PRO intelligence vault, with the one exception of Pro: Single subscribers, who do not have access to ARtillery’s three annual market-sizing forecasts. They get access to everything else and are otherwise only limited by quantity of seats or support (e.g. Data Concierge).

Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater ongoing value of a recurring subscription. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time in your account dashboard.

Q: What is the subscription term and how does that work?

A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.

Q: So I can cancel any time?

A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.

Q: What if I want a quantity of seats/logins thats different from the standard amounts listed?

A: We have flexible enterprise rates and can work with you to customize packages and seat access on a pro-rated basis (including bulk discounts). Reach out to us.

Q: Our organization is growing. Can I upgrade mid-term?

A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.

Q: We have budget now and the financial period is ending. Can we pay in advance for the next year?

A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.

Q: I have more questions

 

 

Reference

Credentials & context

Event Partnerships

Let’s Cross Promote

We’ll amplify your event to our engaged audience.

ARtillery Intelligence has launched a partnership program for events. This utilizes its position as a trusted authority with a loyal audience, including its sister publication, AR Insider. We’ve executed partnerships with top industry events such as AWE and GDC to drive interest and attendance.

The terms — spelled out in greater detail below — apply industry-standards for even partnerships, which we’ve executed in various forms (on both sides of the event/media equation) over the past 15 years. In short, no money changes hands and it consists mostly of cross-promotion.

Specific terms are outlined below, but are customizable as we recognize that all events are not the same. We’re also happy to comply with event partners’ standard terms if preferred. The below is just to volunteer a structure and save time through a proven formula/template.

 

Standard Terms

A jumping-off point

 

You get

— 3 Tweets
— 3 LinkedIn posts
— 3 Facebook Posts
— Banner ad placement in our AR Insider Weekly newsletter (example)
— Additional email marketing (standalone blasts), AR Insider articles, and extended banner ad packages are available for a fee. See details.

We get

— One comp’d pass to your event
— Discount code for our audience/network
— Designation as event partner (linked logo on website and on-site signage)

 

Email Upgrade

Elevate your visibility to our opted-in audience

As mentioned above, an event partnership can be elevated with an email marketing campaign that creates a 1+1=3 dynamic. Details on our email marketing campaigns, performance and pricing can be explored here.

Event Partnership
Cross-Promotions: Us and Your Event
$0
3 Tweets
3 LinkedIn posts
3 Facebook posts
One-week banner ad run in AR Weekly Newsletter
Email Marketing Campaign
Elevate Your Event Visibility
$1,499
10 Tweets
10 LinkedIn posts
10 Facebook Posts
Two-week banner ad run in AR Weekly newsletter
Two-week banner ad run on AR Insider website
Sponsored op-ed article on AR Insider
3 Standalone Email Blasts

 

Past Partners

What you can expect in future event partners

 

Visual Assets

Logos and company descriptions for event partner use

 

ARtillery Intelligence chronicles the evolution of AR & VR, otherwise known as spatial computing. Through original research, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Products include the AR Insider publication and the ARtillery PRO research subscription — an intelligence vault filled with searchable and indexed premium content.

 

AR Insider is a publication about AR & VR, otherwise known as spatial computing. Through daily articles, weekly newsletter and lots of multimedia, it provides deep and analytical views into the industry’s players, opportunities and strategies. Operated under the analytical rigor of its parent, ARtillery Intelligence, the primary editorial drive is to uncover actionable insights.

 

Questions

Initiate discussions to scope and customize your needs.

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Reference

Credentials & context

Distribution Partnerships

Partner Up

Resell our Pro Subscription and share the winnings.

In addition to selling subscriptions and standalone reports, ARtillery Intelligence works with distribution partners (example) who share revenue by amplifying content through their channels.

This includes a revenue share (detailed below) which can be kept by the distribution partner or passed along as a discount to their network (or some combination).

The revenue-share terms are adopted from industry standard and are outlined below. These can be customized for individual relationships. Please contact us to find out more.

Pricing

Report pricing & details 

Reports are packaged individually (samples here) or in an annual subscription to the ARtillery PRO extensive research library (pricing tiers here).

 

Revenue split

Industry-standard distribution cut

 

ARtillery Intelligence: 85%

Distribution partner: 15%

 

Samples

Additional report previews and editorial calendar can be viewed here.

 

Reference

Credentials & context

Products

Numbers & Narratives

Content is King. Data is God.

For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge

 

Free
AR Insider
Our sister publication. An online magazine about the business of spatial computing.
AR Insider Weekly
Spatial insights to your inbox
ARtillery Briefs
Insights in under 5 Minutes
Speaking
ARtillery Analysts speak, interview and moderate panels

 

 

Paid
ARtillery PRO
Business intelligence and analyst access to accelerate your spatial smarts.
Research & Advisory Work
Retained time for sector intelligence, market sizing or strategy refinement.
Media Production & Publishing
We put our media production engine and editorial publishing chops to work for you.
Visibility & Sponsorship
Get seen and heard by our engaged audience of spatial influencers.

 

 

Partnered
Distribution Partnerships
We partner with other groups or websites to distribute our premium content with a revenue share.
Event Promotion
We partner with top industry events for a co-promotional barter
Data Partnerships
Leading XR companies’ first-party data informs our market sizing which we aggregate, anonymize and share back.

 

 

Pro Packages

Something for everyone. See more

Single
One Step at a Time
$49 / Month
Pro Intelligence Vault
1 Seat/Login per-Subscription
Monthly Original Reports
– Primary Research Reports (6/year)
– XR Revenue Forecasts (PREVIEWS)
– XR Consumer Surveys (2/year)
Full archive for all deliverables
NEW! – Metaverse Crash Course
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Daily-Updated News Feed
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Billed in 6-Month Increments
Cancel Anytime
Upgrade Anytime (pro-rated)
Most Popular
Startup
Spatially-Smart Teams
$99 / Month
Pro Intelligence Vault
5 Seats/Logins per-Subscription
Monthly Original Reports
– Primary Research Reports (6/year)
– XR Revenue Forecasts (4/year)
– XR Consumer Surveys (2/year)
Full archive for all deliverables
NEW! – Metaverse Crash Course
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Daily-Updated News Feed
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Data Concierge
Executive Introductions
Visibility Package – Startup
Analyst Briefing – 2-per year
Add Briefings (pro-rated)
Add Seats/Logins (pro-rated)
Billed in 6-Month Increments
Cancel Anytime
Upgrade Anytime (pro-rated)
Enterprise
Validate Big Decisions
$499 / Month
Pro Intelligence Vault
25+ Seats/Logins per-Subscription
Monthly Original Reports
– Primary Research Reports (6/year)
– XR Revenue Forecasts (4/year)
– XR Consumer Surveys (2/year)
Full archive for all deliverables
NEW! – Metaverse Crash Course
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Daily-Updated News Feed
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Data Concierge – Priority Support
Executive Introductions
Visibility Package – Enterprise
Analyst Briefings – 4-per year
Add Briefings (pro-rated)
Add Seats/Logins (pro-rated)
Billed in 6-Month Increments
Cancel Anytime

 

Subscriber Sample

Past & present clients & subscribers… 

Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

Testimonials

People are talking.

Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

In The News

Quoted & consulted by top-tier publications.

 

Multimedia Production

Tap our production and publishing playbook. Find out more.

 

Questions

Ask us anything

 

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Reference

Credentials & context

Video

Insights in Motion

Conferences, interviews and thought leadership videos 

 

Conference Footage 

The latest on-stage appearances

 

ARtillery Briefs

Insights in under 5-minutes. Subscribe for the full library.

 

AR Insider Innovators

Our interview show with spatial innovators. See more here

 

Interviews & Podcasts

Recorded interviews with other media outlets

 

Video Production

Tap our production and publishing playbook. Find out more.

 

Reference

Credentials & context