ARtillery Intelligence chronicles the evolution of AR & VR, otherwise known as spatial computing. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. It’s about insights, not cheerleading.

Run by analysts and former journalists, coverage is grounded in a disciplined and journalistic approach. It also maintains a business angle: Though there are lots of fun and games in AR & VR, long-term cultural, technological and financial implications are primary.

Products include the AR Insider publication and the ARtillery PRO research subscription.  Research includes monthly Intelligence Briefings (archive and editorial calendar below), market-sizing forecasts and consumer survey data, all housed in a robust intelligence vault.

See market-sizing methodology here, and disclosure & ethics policy here.


Editorial Calendar


February: Lessons From AR Revenue Leaders, Part II
March: AR Advertising: What’s Working?
April: AR Usage & Consumer Attitudes, Wave IV (survey data)
May: AR Commerce: Closing the Loop
June: Global AR Revenue Forecast, 2019-2024
July: VR Usage & Consumer Attitudes, Wave IV (survey data)



Past & Present Clients & Subscribers



Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity. — Kristie Cu, Strategy & Product, Building 8, Facebook

Mike (ARtillery Intelligence) is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him. — Brett Smith, Communications Manager, Prezi

For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem. — Reynaldo Zabala, XR Strategy Director, RazorEdge

As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland (ARtillery Intelligence) is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.”  Mike McClure, Principle, Sageview Capital

ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields. — Prem Nagarathnam, Global Strategist, Samsung Global Strategy Group

I couldn’t be more fortunate than to get to work with Mike on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch. — Emily Olman, Founder, Hopscotch Interactive, Co-President, VR/AR Association

People in the industry look to Michael Boland as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The AR / VR Association. — Kelly Benish, Vice President of Business Development at Navads

I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He has a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets. — Ron Braunfeld, VP Business Development, Pingup

I’ve seen Mike on stage many times and he’s one of the best presenters I’ve ever seen — Michele Chaboudy, President, Macabbey & Associates

There are so many people in this space that covet their ideas, and this is what cripples our space. Mike has for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences. — Walt Geer, VP and Creative Director, Verve Mobile

Mike is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader. — Stacey Sedbrook, VP Digital Revenue

Michael is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data driven presentations and articles are always insightful to understand the customer needs and future direction. — RadhaKrishna Hiremane, Oracle

Market-Sizing Methodology | Disclosure & Ethics Policy