Spatial Awareness

The knowledge authority on spatial computing

 

Anchored Analysis

spatial smarts & disciplined data

ARtillery Intelligence chronicles the evolution of augmented reality and virtual reality, otherwise known as spatial computing. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. It’s about insights, not cheerleading. Run by analysts and former journalists, coverage is grounded in a disciplined and journalistic approach. It also maintains a business angle: Though there are lots of fun and games in augmented and virtual reality, long-term cultural, technological and financial implications are primary.

Products include the AR Insider publication and the ARtillery PRO research subscription. Research includes monthly original reports, market-sizing forecasts and consumer survey data — all housed in an indexed and searchable intelligence vault. See market-sizing methodology here, disclosure & ethics policy here, and privacy policy here.


For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge

 

Latest Reports

Our original reports, produced monthly. See the full library here.

 

Upcoming Reports

What’s coming up

April Report – VR Usage & Consumer Attitudes, Wave VIII
April Report – VR Usage & Consumer Attitudes, Wave VIII
May Report – AR Usage & Consumer Attitudes, Wave VII
May Report – AR Usage & Consumer Attitudes, Wave VII
June Report – Headworn Global Revenue Outlook: 2023-2028
June Report – Headworn Global Revenue Outlook: 2023-2028

 

Pro Positioning

Tap into our all-you-can-eat library of research & insights

 

 

Subscriber Sample

Past & present clients & subscribers

Google
AWS
Microsoft
Meta
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
HTC
Metalense
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

Testimonials

People are talking.

Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

In The News

Quoted & consulted by top-tier publications.

 

 

Insider Advantage

ARtillery Intelligence is “in the room” with XR Leaders. See more.

 

Reference

Credentials & context