Get Spatial-Smart

Make informed business decisions with our premium content vault of XR business intelligence. 

Features

Intelligence Vault
Intelligence Vault
A categorized and searchable library, purpose-built as a single jumping-off point for your spatial intelligence.
Original Reports
Original Reports
Monthly narrative white papers and weekly briefs on spatial computing
Market Sizing & Industry Forecasts
Market Sizing & Industry Forecasts
Original forecasts that size and examine drivers for AR & VR sector revenue.
Consumer Surveys
Consumer Surveys
AR & VR survey data co-produced with Thrive Analytics and examined in original reports by ARtillery Intelligence
Slide Bank
Slide Bank
Charts for your presentations and knowledge-building
Multimedia Library
Multimedia Library
We hand select and summarize session video from XR events, as well as webinars, podcasts and other knowledge-building material.
Curated Research
Curated Research
An extensive collection of industry reports that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Account Management & Support
Account Management & Support
A dashboard to manage your account, including subscriptions, seats, payments, upgrades, downgrades, cancellation, or to contact us for help finding the right data.  
Event Discounts
Event Discounts
We partner with top industry events such as AWE, VRX, XRDC and several others to secure discounts for subscribers.

Client Personas

XR Startups & Executives
XR Startups & Executives
Gain strategic edge through a knowledge position
Enterprise Executives
Enterprise Executives
Accelerate your knowledge of XR and its potential impact on your business.
Investors
Investors
Gain a knowledge-edge during due diligence
Strategy Consulting Firms
Strategy Consulting Firms
Get XR-smart for new client projects
Marketing Execs or PR Firms
Marketing Execs or PR Firms
Get equipped with data & insights to embolden your (or clients’) brand narratives.
Tech Journalists & Publications
Tech Journalists & Publications
Access an on-demand and on-deadline library to support your articles
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge

  


Editorial Calendar

March Report: Lessons From AR Revenue Leaders, Part III
March Report: Lessons From AR Revenue Leaders, Part III
April Report: What’s Working in AR Advertising?
April Report: What’s Working in AR Advertising?
May Report: AR Usage & Consumer Behavior, Wave III
May Report: AR Usage & Consumer Behavior, Wave III

Archive


Packages & Pricing

Individual
One Step at a Time
$49 / Month
Access to the Full Intelligence Vault
Monthly Research Reports
Weekly Data Briefs
Industry Revenue Forecast – 2 per-year
Consumer Survey Research – 2 per-year
Slide Bank
Curated Reports
Multimedia Library
Industry Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
1 seat/login per membership
Startup
Spatially-Smart Teams
$99 / Month
Access to the Full Intelligence Vault
Monthly Research Reports
Weekly Data Briefs
Industry Revenue Forecast – 2 per-year
Consumer Survey Research – 2 per-year
Slide Bank
Curated Reports
Multimedia Library
Industry Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
5 Additional Seats/Logins
Executive Introductions
Data Concierge
Analyst Briefing – 2-per year
Visibility Package – Startup
Enterprise
Validate Big Decisions
$499 / Month
Access to the Full Intelligence Vault
Monthly Research Reports
Weekly Data Briefs
Industry Revenue Forecast – 2 per-year
Consumer Survey Research – 2 per-year
Slide Bank
Curated Reports
Multimedia Library
Industry Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
20 Additional Seats/Logins
Executive Introductions
Data Concierge – Priority Support
Analyst Briefings – Unlimited
Visibility Package – Enterprise

Feature Details

Individual

Industry Revenue Forecasts: Market sizing and narrative analysis produced twice per year (fall and spring) and delivered in slide format (example).
Standalone price: $999 per report (including live analyst briefing).

Consumer Survey Research: Original AR & VR survey data co-produced with Thrive analytics and examined in a report by ARtillery Intelligence (example).
Standalone price: $699 per report (including live analyst briefing).

ARtillery Intelligence Briefings: Our flagship report format. 25+ page reports produced monthly with original data and strategy insights (examples).
Standalone price: $499 per report (including live analyst briefing).

ARtillery Data Briefs: Shorter digestible reports (3-5 pages) produced weekly with commentary and insights on a single data point or thematic series of charts.
Standalone price: $N/A.

Slide Bank: An extensive collection of indexed and categorized charts that span the XR universe and sub-sectors. Useful for knowledge-building and presentations.
Standalone price: $N/A.

Curated Reports: An extensive collection of industry reports that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Standalone price: $N/A.

Multimedia Library: Curated conference talks (video and narrative analysis), exclusive presentations (slides & voiceover) and other educational videos.
Standalone price: $N/A.

Industry Event Discounts: ARtillery Partners with top industry events such as AWE, VRX and XRDC (examples). This includes discount codes for ARtillery PROs.
Standalone price: $N/A.

PRO Newsletter: We’ll alert you monthly to all of the new content that’s been added, and all of the new features we’ll continue to layer in. Opt-out anytime.
Standalone price: $N/A.

Account Management Dashboard & Support: Manage your account including subscriptions, seats, payments, upgrades/downgrades (pro-rated), or cancel anytime. Contact us with questions from the same dashboard.
Standalone price: $N/A.

Startup

All of the above, plus…

5 Logins/Seats: Manage up to five sub-accounts by registering your colleagues or giving them a designated link to self-register. We handle the rest.
Standalone price: $2940 per year (5 incremental seats at individual rate).

Executive Introductions: Our position at the center of the industry enables access to and trust of top influencers and execs. We can help expand your network.
Standalone price: $N/A.

Data Concierge: We’ll help find what you’re looking for within the ARtillery PRO Intelligence Vault. If we don’t have it, we’ll see what else is out there.
Standalone price: $N/A.

Analyst Briefings: We’ll conduct a phone or video call twice-per-year to discuss your XR strategy, questions, positioning, or “pitch review,” including follow ups to deliver related materials & insights.
Standalone price: $299 per briefing (See details or purchase a la carte).

Visibility Package – Startup: Get visibility through our media channels including the industry-leading publication, AR Insider, weekly newsletter, and social media.
Standalone price: $499 (See details or purchase a la carte)

Enterprise

All of the above, plus… 

20 Logins/Seats: Manage up to 20 sub-accounts by registering your colleagues or giving them a designated link to self-register. We handle the rest.
Standalone price: $17,820 per year (15 incremental seats at startup rate).

Data Concierge – Priority Support: We’ll save you time and help find what you’re looking for within the ARtillery PRO Intelligence Vault. You go to the front of the line.
Standalone price: $499

Analyst Briefings – Unlimited: No limit on scheduling phone or video calls to discuss your XR strategy, questions or positioning, including follow ups to deliver related materials & insights.
Standalone price: $299 per briefing (See details or purchase a la carte).

Visibility Package – Enterprise: Get visibility through our media channels including AR Insider and social media. This is the deluxe package that includes email marketing and thought-leader videos.
Standalone price: $1499 (See details or purchase a la carte)


Subscriber Sample

Google
AWS
Microsoft
Facebook
Snap
Unity
Samsung
Magic Leap
Lenovo
Adobe
Oculus
Google
AWS
Microsoft
Facebook
Snap
Unity
Samsung
Magic Leap
Lenovo
Baidu
Kohls
Adobe
Expedia
Oculus
Yandex
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Teslasuit

Testimonials

Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

 


FAQ

Q: How do you come up with your numbers?

A: For market-sizing, we apply best practices and industry standards in quantitative analysis. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.

As for our credibility as analysts, we have 15 years of experience in research & tech sector analysis, and have spent the last four years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.

Q: Is your content original or aggregated?

A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop-shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in Spatial Computing. Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature, which is on each page of the library to message us to help you find things.

Q: Do I need to technically be a startup to get the startup rate, an enterprise for the enterprise rate, and so on…?

A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 20 users.

Q: Do different product levels get different access to content?

A: No. All product levels get access to the full PRO intelligence vault. The difference in tiers is mostly a function of the quantity of logins, analyst access and data support (e.g. data concierge).

Q: $49 per month seems cheap, some of your individual reports are more than $1000. Does the PRO subscription include all reports or are any held back.

A: Pro subscribers at all levels get access to everything we’ve ever published. We don’t hold back any reports. Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater “lifetime value” of a recurring sponsorship. We’re confident in the value and utility of the subscription and want the a chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time.

Q: What is the subscription term and how does that work?

A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.

Q: So I can cancel any time?

A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.

Q: What if I have a bigger organization or want enterprise access that exceeds 20 logins?

A: We have flexible enterprise rates and can work with you to customize something. Reach out to us.

Q: Our organization is growing. Can I upgrade mid-term?

A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.

Q: We have budget now and the financial period is ending. Can we pay in advance for the next year?

A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.

Q: I have more questions


Market-Sizing Methodology | Disclosure & Ethics Policy

 

Questions?