What do VR and AR mean for media companies, especially those that are focused on localized advertising and commerce?

BIA/Kelsey Chief Analyst and VRARA SF chapter president Mike Boland tackled the topic in his latest Analyst Brief video series: Insights in Under 5 Minutes.

“Together, AR and VR are projected to be a $150B economic engine by 2020,” he said, “and companies in local that don’t take an adaptive approach, will meet the same fate as those that were too slow to mobile, or the desktop web before that.”

See the full video below.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s