AWE will be here in just two weeks. It continues to be the defining event of the XR industry, which we say not just as conference partners (see disclosure and discount below), but past attendees, big fans and a speaker at this year’s show.

We’re looking forward to sessions that dive into consumer AR adoption, including tactical info, data and best practices. And of course, the AR cloud will be a key theme. It’s not only a core principle for the next era of AR, but a thesis for which event chair Ori Inbar is a leading proponent.

Other speakers include Inbar’s colleague and 6D.ai CEO Matt Miesnieks, as well as the always-insightful Tom Emrich. Elsewhere on the program are luminaries like Tony Parisi, Joanna Popper, Charlie Fink, and Cathy Hackl. There will be lots of knowledge to gain, and networking to do.

ARtillry has also partnered with AWE which means a $200 discount for readers. Use ARTILL200 when registering. One-day passes have just been added and the code works on all ticket tiers.

Here are a few more details and reference points:

— Location/Date: Santa Clara Convention Center, May 30 – June 1
— Pricing/Deals: Use ARTILL200 when registering to save $200.
— Conference theme: Go XR or Go Home.
– 350 speakers across 6 stages. Speakers are listed here, and the agenda is here.
– 100,000 sqft. expo. Exhibitors confirmed so far are listed here.
– Mass networking: 6,000 attendees expected.
– Reference material: Website, Facebook page, LinkedIn page, AWE Blog 
— Video: Check out last year’s session footage here.

Shoot us a note if you want to meet up at the show, especially for analyst briefings and editorial coverage. We hope to see you there.

For a deeper dive on AR & VR insights, see ARtillry’s new intelligence subscription, and sign up for the free ARtillry Weekly newsletter. 

Disclosure: As a media outlet, ARtillry frequently partners with industry events, which involves cross promotion (terms are here). No money changes hands for editorial coverage (past examples) such as this post. Disclosure and ethics policy can be seen here.