AR and VR could represent the next transformational platform shifts, reaching several aspects of our lives and work. And that vision includes business opportunities accross several verticals — everything from gaming to retail.

But the opportunity is counterbalanced by substantial challenges, such as detecting the right gaps in the value chain. As always, it’s a matter of optimal timing, product-market fit and several other factors. And that process is all about gaining an edge through a knowledge position.

Against that backdrop, we announce ARtillry Insights, a research and intelligence subscription. Through a partnership with the VR/AR Association, it will deliver a monthly package consisting of original and curated intelligence.

Its main goal: to equip subscribers in AR and VR sectors — or those entering from other industries — to make informed business decisions. To find out more, see sample work or subscribe, go to the ARtillry Insights main page, or contact us.

Header image credit: Wired Magazine