A: For market-sizing, we apply best practices and industry standards in quantitative analysis, including bottom-up revenue modeling. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.

As for our credibility as analysts, we have 15 years of experience in research & tech sector analysis, and have spent the last four years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.

A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop-shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in spatial computing (example). Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature to help you find things.

A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 25 users.

A: All subscription tiers get access to the full PRO intelligence vault. The only exception is that Pro: Ad-Exec subscribers have a customized dashboard that has features and content filtering tailored to their interests. Otherwise, the difference in subscription tiers is mostly a function of the quantity of seats/logins, analyst access and data support (e.g. data concierge).

A: Pro subscribers at all levels get access to everything we’ve ever published. We don’t hold back any reports. Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater “lifetime value” of a recurring sponsorship. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time.

A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.

A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.

A: We have flexible enterprise rates and can work with you to customize packages and seat access on a pro-rated basis (including bulk discounts). Reach out to us.

A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.

A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.

We’d love to hear them.