Get Spatial Smart
Make informed decisions with our premium intelligence vault.

For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge

 

Features
Accelerate your spatial smarts.
Intelligence Vault
Intelligence Vault
A categorized and searchable library that's a jumping-off point for your spatial intelligence.
Original Reports
Original Reports
Monthly white papers, weekly briefs and case studies on spatial computing. The full archive is available to PRO subscribers.
Market Sizing & Industry Forecasts
Market Sizing & Industry Forecasts
Extensive Original forecasts that size and examine drivers for AR & VR sector revenue.
Consumer Surveys
Consumer Surveys
AR & VR survey data co-produced with Thrive Analytics and examined in original reports by ARtillery Intelligence
Slide Bank
Slide Bank
A categorized library of charts and infographics to support your narratives, presentations, and knowledge-building.
Multimedia Library
Multimedia Library
We hand select and summarize session video from XR events, as well as webinars, podcasts and other knowledge-building material.
Curated Content
Curated Content
An extensive collection of reports, articles and case studies that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Account Management & Support
Account Management & Support
A dashboard to manage your account, including subscriptions, seats, payments, upgrades, downgrades, cancellation, or to contact us for help finding the right data.  
Event Discounts
Event Discounts
We partner with top industry events such as AWE, VRX, XRDC and several others to secure discounts for subscribers.

 

 

Client Personas
Our biggest beneficiaries
XR Startups & Executives
XR Startups & Executives
Gain strategic edge through a knowledge position
Non-XR Companies
Non-XR Companies
Access beginner-to-advanced materials to accelerate your spatial smarts and uncover how XR applies to your road map.
Industrial Enterprises
Industrial Enterprises
Advance your XR knowledge and its impact on your productivity, operational efficiencies, and bottom line.
Ad Agencies & Consumer Brands
Ad Agencies & Consumer Brands
Get smart on AR marketing with our case studies, data & strategy analysis.
Investors
Investors
Gain a knowledge-edge during due diligence
Strategy Consulting Firms
Strategy Consulting Firms
Get XR-smart for new client projects

 

 

Latest Reports
Our original reports, produced monthly. See the full library here

 

Upcoming Reports
What’s coming up
August Report: Headworn AR Global Revenue Forecast, 2020-2025
August Report: Headworn AR Global Revenue Forecast, 2020-2025
September Report: AR is All About Location, Location, Location
September Report: AR is All About Location, Location, Location
October Report: Enterprise AR Best Practices & Case Studies, Volume II
October Report: Enterprise AR Best Practices & Case Studies, Volume II

 

Packages & Pricing
Something for everyone
Single
One Step at a Time
$49 / Month
Pro Intelligence Vault
1 Seat/Login per-Subscription
Primary Research Reports (9/year)
AR Revenue Forecasts (Preview)
VR Revenue Forecasts (Preview)
AR Consumer Surveys
VR Consumer Surveys
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Billed in 6-Month Increments
Cancel Anytime
Upgrade Anytime (pro-rated)
Startup
Spatially-Smart Teams
$99 / Month
Pro Intelligence Vault
5+ Seats/Logins per-Subscription
Primary Research Reports (12/year)
AR Revenue Forecasts (Full Reports)
VR Revenue Forecasts (Full Reports)
AR Consumer Surveys
VR Consumer Surveys
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Data
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Data Concierge
Executive Introductions
Visibility Package – Startup
Analyst Briefing – 2-per year
Add Briefings (pro-rated)
Add Seats/Logins (pro-rated)
Billed in 6-Month Increments
Cancel Anytime
Upgrade Anytime (pro-rated)
Enterprise
Validate Big Decisions
$499 / Month
Pro Intelligence Vault
25+ Seats/Logins per-Subscription
Primary Research Reports (12/year)
AR Revenue Forecasts (Full Reports)
VR Revenue Forecasts (Full Reports)
AR Consumer Surveys
VR Consumer Surveys
Weekly Data Briefs
Case Studies
Slide Bank
Funding Watch Investment Tracker
Multimedia Library
Curated Reports & Reading
Best of AR Insider
Event Discounts
PRO Newsletter
Account Management Dashboard
Account Support
Data Concierge – Priority Support
Executive Introductions
Visibility Package – Enterprise
Analyst Briefings – 4-per year
Add Briefings (pro-rated)
Add Seats/Logins (pro-rated)
Billed in 6-Month Increments
Cancel Anytime

 

NEW – Pro: Ad-Exec
A new flavor of ARtillery Pro for advertising executives & startups

 

Feature Details
More info on the features listed above, per package. 

Single

ARtillery PRO Intelligence Vault
A single launch point for indexed and searchable XR Intelligence, including one login, account management, and support.
Primary Research Reports
Our flagship Intelligence Briefings are 25+ page reports on a range of XR topics, produced nine times per year with original data and strategic insights ($999 value/each).
Consumer Survey Research
Original AR & VR survey data co-produced with Thrive Analytics and examined in a report by ARtillery Intelligence ($1199 value/each).
Data Briefs
Shorter digestible reports (3-5 pages) produced weekly with commentary, case studies or data analysis.
Slide Bank
An extensive collection of indexed and categorized charts that span the XR universe and sub-sectors. Useful for knowledge-building and presentations.
Multimedia Library
Curated conference talks (video and narrative analysis), exclusive presentations (slides & voiceover) and other educational videos.
Case Studies
We go deep on a wide range of AR & VR implementations – highlighting goals, tactics, results and actionable takeaways.
Funding Watch
We track venture funding in AR & VR, including aggregated analysis for every funding round since 2016.
Curated Content
An extensive collection of articles and reports that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Best of AR Insider
Daily editorial output at our sister publication AR Insider causes the best articles to get buried in the feed. We hand select the most impactful and strategic pieces for PRO subscribers.
Event Discounts
ARtillery Partners with top industry events such as AWE, VRX and XRDC to secure discount codes for ARtillery PRO subscribers.
PRO Newsletter
We’ll notify you monthly to all of the new content that’s been added, and all of the new features we’ll continue to layer in. Opt-out anytime.
Account Management Dashboard
Manage your account including subscriptions, seats, payments, upgrades/downgrades (pro-rated), or cancel anytime.
Account Support
We're here to help with any billing or account-related queries. See startup and executive tiers for "data concierge" support.

 

Startup

All of the above, plus
5 Logins/Seats
Manage up to five sub-accounts (a $2,940 annual value) by registering your colleagues or giving them a designated link to self-register. Buy extra seats anytime.
AR & VR Revenue Forecasts
Extensive AR & VR market sizing and narrative analysis produced three times per year and delivered in slide format ($1,999 value/each).
Data Concierge
We’ll help find what you’re looking for within the ARtillery PRO Intelligence Vault. If we don’t have it, we’ll see what else is out there ($199/hr value).
Executive Introductions
Our position at the center of the industry enables access to and trust of top influencers and execs. We can help expand your network.
Analyst Briefings
Phone or video call twice-per-year to discuss your XR strategy, questions, positioning, or “pitch review,” including follow-ups to deliver related materials & insights ($299 value per briefing).
Startup Visibility Package
Get visibility through our media channels including the industry-leading publication, AR Insider, weekly newsletter, and social media ($499 value).

 

Enterprise

All of the above, plus
25 Logins/Seats
Manage up to 25 sub-accounts (a $29,700 annual value) by registering colleagues or giving them a designated link to self-register. Buy extra seats anytime.
Data Concierge – Priority Support
We’ll save you time and help find what you’re looking for within the ARtillery PRO Intelligence Vault. You go to the front of the line ($199/hr value)
Additional Analyst Briefings
Two additional briefing calls per year to discuss your XR strategy, questions or positioning, including follow-ups to deliver related materials & insights ($299 value per briefing)
Enterprise Visibility Package
Get visibility through our media channels including AR Insider and social media. This is the deluxe package that includes email marketing and thought-leader videos ($1499 value).

 

 

Video Walkthrough
Get more color on ARtillery Pro

Jump to a Chapter: 00:00 Introduction | 00:55 Product Principles | 03:59 Diving in to ARtillery PRO | 05:44 Original Reports | 09:12 Search Functionality | 09:51 Data Briefs | 11:23 Multimedia Library | 13:30 Slide Bank | 14:31 Case Studies | 15:17 Extras & Support

 

Subscriber Sample
Past & present clients & subscribers… 
Google
AWS
Microsoft
Facebook
Unity
Samsung
Magic Leap
Lenovo
Adobe
Accenture
PTC
HTC Vive
IBM
Niantic
Qualcomm
AWS
Dolby
Baidu
Kohls
Expedia
STX
Disti
NIST
Sennheiser
Re’Flekt
Denso
8I
Ryot
MetaVRse
XRignite
Brainwaive
Kitchenplan
Millenium Alliance
Reality Crisis
Atom Universe
Fido Management
Flaregun AR
Amalgamated Vision
VR/AR Association
Street Fight
Sage View Capital
Thrive Analytics
BIA/Kelsey
Crowd Companies
General Atlantic
Transformation Group
Felix & Paul
Medtronic
Splunk
Rock Paper Reality
CareAR
AugmentedReality.org
Corning
8th Wall
Zappar
Skignz
Valor Equity Partners
XR
Way
Sunrise
Spectre
Avataar
Siqsess
Shockhoe
Qinetiq
Purple Scout
Unleashed
ImagineAR
Mesmerise
Mechdyne
LucidWeb
VRtuoso
Softability
FactualVR
AAA
Centertech
Interdigital
Fabric
Arvi
Spree Interactive
Space Capital
MI6
BuzzAR
AWE
Moetsi
Andromeda
S
Digilens
XR Thinking
Roar

 

Testimonials
People are talking.
Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX

 

FAQ
Common questions answered.

Q: How do you come up with your numbers?

A: For market-sizing, we apply best practices and industry standards in quantitative analysis, including bottom-up revenue modeling. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.

As for our credibility as analysts, we have 15 years of experience in research & tech sector analysis, and have spent the last four years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.

Q: Is your content original or aggregated?

A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop-shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in spatial computing (example). Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature to help you find things.

Q: Do I need to technically be a startup to get the startup rate, an enterprise for the enterprise rate, and so on…?

A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 25 users.

Q: Do different subscription tiers get different access to content?

A: All subscription tiers get access to the full PRO intelligence vault, with the exception of

  1. Pro: Single subscribers do not have access to ARtillery’s original market-sizing forecasts which are produced three times per year. Instead, they are offered top-level forecast findings; and can access the full remainder of the extensive Pro library.
  2. Pro: Ad-Exec subscribers have a customized dashboard that has features and content-filtering tailored to their interests.

Otherwise, the difference in subscription tiers is mostly a function of the quantity of seats/logins, analyst access and data support (e.g. data concierge).

Q: $49-$99 per month seems cheap when some of your individual reports cost $2000. Does the PRO subscription include all reports or are any held back.

A: All subscription tiers get access to the full PRO intelligence vault, with the one exception of Pro: Single subscribers, who do not have access to ARtillery’s three annual market-sizing forecasts. They get access to everything else and are otherwise only limited by quantity of seats or support (e.g. Data Concierge).

Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater ongoing value of a recurring subscription. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time in your account dashboard.

Q: What is the subscription term and how does that work?

A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.

Q: So I can cancel any time?

A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.

Q: What if I want a quantity of seats/logins thats different from the standard amounts listed?

A: We have flexible enterprise rates and can work with you to customize packages and seat access on a pro-rated basis (including bulk discounts). Reach out to us.

Q: Our organization is growing. Can I upgrade mid-term?

A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.

Q: We have budget now and the financial period is ending. Can we pay in advance for the next year?

A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.

Q: I have more questions

 

 

Reference
Credentials & context